We’ve worked with small, independent cafes as well as some of the world’s biggest 5 star hotels, and no matter the size or stature of the business one thing remains constant, the importance of a strong team.
A strong, well-trained team helps when it comes to providing excellent service and dealing with complaints from customers professionally, but it also helps when it comes to marketing your venue.
Cooperative, friendly and enthusiastic employees are incredible when it comes to photoshoots. They’re keen to help drive the business forward, they understand the customers you’re trying to reach, and they enjoy doing something a little bit different for once!
But, we have also attended photoshoots in the past where, from the moment we arrived, it was clear that there had been little communication between head office and the team on the ground. This usually makes for quite a tense and disorganised day where staff are less than cooperative, and the results inevitably suffer.
We’ve also been to shoots where the front of house and back of house team are simply not interested and see us being there as a waste of their time. It’s understandable that they’re busy but at the end of the day it’s the marketing that will bring in more customers.
The importance of producing high-quality content for your restaurant or hotel must therefore be communicated across your business to everyone involved.
When we talk about the team at a restaurant or hotel for most of you your thoughts will go instantly to the waiters/waitresses, the chefs, the hotel manager, housekeeping but not everyone thinks about the team behind the scenes.
Communication between both teams is vital and when there’s a photoshoot, film production or event happening, where both teams must work together in harmony, it’s important that everyone communicates as much as possible.
Tips for your head office team
When you’re planning a photoshoot, make sure you let everyone on the ground know in plenty of time, so they are not caught off guard
Get the restaurant/hotel team involved and ask for their suggestions. After all, they’re the ones that spend all their time around your target audience
If you need someone with a specific skill, make sure they’re in on that day
Explain the plan and the ideas behind what you’re doing to everyone involved so that they understand the importance of their role and what you are aiming to achieve
Front and back of house team
Your front of house team come face to face with your customers every single day. They understand them and what they’re looking for, it makes sense to make the most of that knowledge!
If, however, your team is not interested in helping outside of their specific role it can be difficult to work together towards common goals.
Tips for your front/back of house team
If you are creative, ask how you can be involved in the shoot and if you can contribute ideas (they will always be welcome)
Demonstrate your organisational skills and willingness to help, it could well get you a promotion
Use this time to learn, if you have thought about asking for a marketing position in head office then this is the perfect time to learn a bit about what they do
So, what can you do to get your team more involved?
As a business owner, or restaurant/hotel branch manager it’s important that you understand the perspectives of both teams and help them to understand each other.
Talk to your front/back of house team. Not everyone will want to be involved in a photoshoot, but many will and it’s a great time to encourage their creativity and show that you care
Send out an email to ALL employees telling them what’s happening and how they can be involved (you can ask your marketing team to do this too)
Provide incentives, for anyone that gives up their time to work on the shoot you could offer them a free meal for two or a bottle of something to say thank you
Ultimately, the more engaged and enthusiastic your team are the more successful the photoshoot will be and the more restaurant bookings you’ll take.
For help and advice on organising a professional photoshoot, with the whole team involved, give us a call on: 020 7385 8158