Whether you’re getting your very first food-inspired start-up off the ground, or you’ve been at the top of your game for years, you NEED good images of your food and venue so customers know what to expect when they visit.
This means hiring a professional photographer.
Working with a professional photographer has huge benefits but it’s important to know how to get the most out of the investment you’re making.
Here’s what you need to know about working with a professional photographer:
1. Not all photographers are the right fit for your business
Photographers, like chefs and interior designers, have their own unique style. Many are able to adapt to the specific needs and desires of their clients but it’s important to find a photographer whose images you like and whose style you feel would attract your target audience.
2. Photography costs
If your second cousin is a professional photographer that’s great. But, if he’s a professional he won’t be working for free. If you have found someone that’s willing to do it for free you’re probably going to need to get it done again. Buy cheap, buy twice.
3. Be prepared
When you hire a professional photographer, you want to get the most out of the time you spend with them. Make sure your chefs have all of the right ingredients in on the day of the shoot, make sure the restaurant is as clean as it’s ever been, prepare a shot list and send your photographer some examples of what you have in mind prior to the shoot.
4. It’s a collaborative process
Working with a photographer doesn’t mean ‘let them get on with it’ you’re the one that knows your company, and therefore your audience, inside out so work WITH your photographer to make sure you achieve the results you were expecting.
Working with a professional photographer can be a wonderfully creative and enjoyable process. It provides you with a set of effective and timeless images that portray your restaurant in its very best light. But, it's important to make sure you are prepared, open-minded and have the time to spend talking to your photographer so the time spent is not wasted.