Find out how to make the most of using a professional photographer...
Whether you’ve got exciting new dishes on the way, you’ve started serving a delicious breakfast menu or you’ve recently refurbished all of your hotel rooms, you will need to show the world what they’re missing. And to do that, you need good photography. And, not only do these images need to grace your website and email campaigns but you need them to work for social media too.
Social media is now a vital component of any marketing strategy, especially in the hospitality industry, and competition is fierce. To compete, your content needs to be the best and this means working with professionals.
Hiring a professional photographer, as we spoke about in our last post, is an investment not an expense. And, if you’re making an investment you will want to get the most out of it.
So how do you get the most out of a professional photoshoot? …You get your photographer involved in the creative process as early on as possible.
And, here’s why:
Two heads are better than one, aren’t they? If this theory is correct then when it comes to pulling creative ideas together for a photoshoot it makes sense to get your photographer involved too. Photographers are often very creative people, they have an eye for what works and what doesn’t and they know how to attract your customers attention.
Get together with your photographer and explain what it is you want to achieve, no doubt they’ll come up with some great ideas to help you get your message across visually and tell your brand’s story.
Your photographer will most likely have experienced a great deal of professional photoshoots and will have a very good idea of what can realistically be achieved in the time available. Knowing how much you can achieve helps to make sure you stick to your budget, your goal and don’t end up needing to pay for another day of shooting.
Sit down and discuss timings with your photographer, they will know where more time needs to be allocated and can help to make things run more smoothly so that no time is wasted.
Planning a photoshoot takes time, especially if you need to scout a location, source props and hire models, not to mention finding quiet times at your restaurant or hotel when there are staff around to help and not too many customers to interrupt.
Your photographer could be your lifesaver here. Most photographers will have a great network of modelling agencies, location scouts and prop hire specialists and will know exactly how to find what you need. Some may even offer to bring props of their own to help out and save you money.
Speak to your photographer before you try and source these things yourself as it could save you days of research.
When it comes to producing professional photography for your business hiring a professional could save you a lot of time, effort and money in the long term. Like we said, it’s an investment. And, planning is key. Getting your photographer involved from day one is the best way to get the most out of your investment.
We have always worked closely with The Mandolay Hotel in Guildford to showcase their beautiful rooms and mouthwatering menu. Take a look at the results...