Getting those shots that will entice new customers and don’t cost a fortune.
There is no doubt about it, if you’re in the hospitality industry you need to be on social media.
For your guests, it offers a personal introduction to your brand and gives them an idea of what to expect when they visit. For you as a business it provides low cost, highly-targeted channels through which to reach potential and existing customers.
For London bars and restaurants, the competition is high which means new menus, new cocktail recipes and new experiences are appearing every day. And, seeing as we are unable to taste through technology (at the moment anyway) beautiful photography is the best way to show your customers what you’ve created.
Cocktail photography can be tricky but there are few tips we’re willing to share that will make it a lot easier.
1. Light your shots well
If you’re in a well-lit venue try and shoot your cocktails near the window with the light coming in from the side. But, if you’re in a dark, downstairs bar try turning just a few spot lights on around the bar and go for a moodier glow. You can always use a white napkin to bounce some extra light in.
2. Plan your shot
Think about the story you would like this image to tell. Are you promoting Valentine’s Day? Is there a specific new ingredient that you’ve creatively added? This will help you think about where the shot should be taken and whether you need any additional props.
3. Don't get too close
Phone lenses are generally wide angle and will therefore distort if you get too close. Taking a few steps back, ideally between 2ft and 4ft will give you a much more professional looking image. If you are using an iPhone you can always use the built-in app to crop later.
4. Enlist a friend
If you’re lighting is terrible and not working at all, turn the lights out and ask someone to shine their phone torch on to the cocktail from one side. This gives the cocktail glass shape and a more professional feel.
5. Use video as well
If your bartender is mixing cocktails for you get some videos of him/her preparing the ingredients and making the drinks. This means no time is wasted waiting for drinks to be ready and gives you even more content to share on your social media channels.
If you’ve got a camera then try to use a tripod, but honestly, with the quality of mobile phones these days, phone photography does quite well when it comes to social media.