If you’re a hotel, restaurant, bar or café you will know that by not having a strong presence on social media you are not doing your business any favours. According to research by Zizzi, 18-35-year-olds spend 5 whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.
It’s stats like this that really get us thinking about how much has changed in the world of hospitality. And how important it is for restaurant owners and marketers to keep up to date with the latest trends to avoid losing out to fierce competition.
Guests are now less likely to visit the website of a restaurant before they check their Instagram account, so where does it make most sense to put mouth-watering images of your delicious food?
That’s right, on social media.
When we talk about a restaurant having a weak presence on Instagram we don’t just mean not posting enough, we’re talking about not posting good content that will entice and encourage new customers to visit.
So how do you go about creating consistently good content to keep your Instagram feed up to scratch?
Decide on your style
There is nothing more confusing for customers than a restaurant that keeps changing its style. They don’t know what to expect when they visit and therefore are less likely to do so. Chances are you’ve already got a great brand in place so make sure all the content you are producing is on brand as well. For example, if you’re a healthy café that wants to help customers live better, healthier lives then don’t share quotes about always wanting food and takeaways etc. share inspiring messages that will show your customers you understand them and what they want to achieve.
Assign time for producing content
Producing great content doesn’t just happen, it takes time and planning. Instagram could be the only marketing channel you need if you do it well so it’s worth spending the time to get it right. Whether it’s a couple of hours a week, a day a month or half an hour each morning, make sure you assign dedicated time to producing the content you need that you know your customers will love.
Hire a professional
You can’t be expected to run a team of people and maintain high quality standards in your restaurant as well as take amazing photographs/videos for your social media channels. Hire a photographer that understands the importance of producing ‘on brand’ content for your social channels, if you agree to working with one photographer on a regular basis it’s likely that they’ll be able to give you a better deal too!
Producing great content for your restaurant’s social media channels isn’t easy but it is necessary. And, if your competitors are doing a good job you need to make sure you outshine their efforts by putting more time, effort and professionalism into your content creation.
If you’re looking to work with a photographer that understands the importance of social media and how to shoot for the ever-changing landscape, then give us a call on 020 7385 8158 and let’s discuss how we can take your restaurant’s content to the next level.