Hiring a professional photographer isn’t cheap, and it shouldn’t be, you’re hiring someone who is an expert in their craft and can provide you with valuable marketing assets. But, that doesn’t mean you shouldn’t make the most out of the time you’ve paid for.
Competition is fierce in the hospitality sector and because of that many businesses are reaching out to professional photographers to help them up their game in the digital world. But, no matter how good your photographer, things can still go wrong if you are not well prepared.
Whether you need to capture your new, mouthwatering menu to share on social media or need your newly decorated bedrooms shooting for your website, it’s important to plan your shoot days well.
So, here’s what to do once you’ve booked your photographer:
We cannot stress enough the importance of being open and communicating properly with your photographer. Most photographers will be desperate to know more about what you need so that they can produce great work that you’ll both be happy with. This means many will be more than happy to visit your venue, chat over the phone or even help you put together examples of ideas you would like to emulate.
We recommend speaking with your photographer as early on as possible as they are often able to help out with other aspects too, such as hiring models/creative directors/stylist and sourcing props.
Action point: Email your photographer with all of your ideas and arrange a time to meet/chat about them in more depth.
Prepare a shot list
If you’re putting together a new marketing campaign or gathering content for a new website, chances are, you’ll have a rough idea of the imagery you need.
Our suggestion would be to take those ideas one step further.
Action point: Write down all the shots you must get, make a note of where you need them to appear in your marketing or on your website so that you know if they should be horizontal or vertical images.
Share your shot list
Having a shot list is great start but if you don’t show it to your photographer before the day of your shoot they won’t be able to prepare properly.
Action point: Type up your shot list and email it to your photographer at least a few days before the shoot so they know exactly what’s required and can make sure your expectations are realistic.
Photoshoots work best when there’s a team of people around to help out. If you’re shooting cocktails, make sure your best mixologist is on shift. If you’re shooting bedrooms ask your head housekeeper to be around to make sure the rooms are spotless. And, if you need members of staff to be in shots make sure they know when and where they need to be.
Action point: Work out which members of staff you need available on the day of the shoot. Make sure they are happy to work that day, it’s on the rota and they know what their responsibilities are.
Make sure all ingredients/props needed are in stock
If you’ve been testing your new menu and haven’t got around to ordering full amounts of all ingredients make sure you do so before the day of your photoshoot.
Action point: Speak with your head chef and bar manager to make sure everything is ordered in plenty of time.
Whether you’ve worked with a professional photographer before, or it’s your first time organising a photoshoot, we strongly advise planning ahead. No matter the size of your business getting good value for money is paramount and following these suggestions will make sure you get the most out of your budget.