The world of hospitality is constantly changing but one thing remains the same... the public's desire for good food and new experiences!
Gavin Adair, managing director of Rosa's Thai told Eater London: “Whether someone thinks of you as a chain or an independent is ultimately much less important than the experience they have when they dine with you... At Rosa's many restaurants have specials exclusive to that site but only where a head chef is from a particular region or has a particular skill.”
Chefs play a significant role when it comes to the marketing of any restaurant and once you're at the top it's you your customers are there for not the restaurant itself. But, with more and more talented young chefs entering the scene, standing out in the crowd is getting tougher and that's where personal branding comes in.
We recently spoke with Damian Wawrzyniak, international chef consultant and owner of new restaurant House of Feasts, about why it's so important for chefs to build a personal brand. Here's what he had to say...
Why do you think it’s important for chefs to build a personal brand?
A personal brand helps chefs to be more recognisable, also personal brand it’s like a public image it helps chefs to distinguish themselves from others.
Having a personal brand allows chefs to create their own label, and represent themselves on the culinary market.
Do you think more chefs should be promoting themselves as well as the restaurant/hotel they work for?
More chefs should show their culinary creativity to others to make them more recognisable and respectable on the market. It is important to promote chefs, as well as their culinary specials and the restaurants that they work for, to make people aware of what they are cooking and where they are serving their dishes.
Is it important for chefs to build an online network?
Online network, it’s important for chefs to be able to spread the message to others and to increase the awareness of chefs personal brand.
How should chefs promote themselves?
The most popular way to promote chefs are social media such us Instagram, Twitter, Facebook, culinary blogs, TV shows, as well as culinary books and special recipes. All of these channels helps chefs to keep up to date with their followers.
Damian is a true connoisseur when it comes to personal branding. He has built his business around his skills and passion as an international chef and is inspiring others to do the same.
As the competition grows it is vital, now more than ever, for chefs to build their reputation. And, as Damian mentioned, social media is one of the best places for that. But, it's no good being all over social media if your content isn't up to scratch. Attention spans are short and when your potential followers are scrolling through their feeds they won't stop for bad images. Not only do Chefs need to build their brand they also need to build a good brand, one that reflects the high-quality of their food.
This is where we come in. Have you ever seen a top chef using bad photography? No, we haven't either, and that's because they know how important good imagery is to building their brand.
We have worked in the hospitality industry for over 30 years with many chefs, including Damian, and we know how to make your dishes really stand out.
If you're looking to improve your personal brand with a set of mouth-watering images or you're interested in learning a bit about how to improve your own photography then give us a call on 020 7385 8158 and let's discuss how we can help take your reputation to the next level.