The ‘best afternoon tea in London’ is a difficult title to keep, but there are definitely things you can do to make sure you’re serving one of the best around!
Afternoon tea is a classic British favourite, and a must-try for anyone visiting London. From the delightful, traditional offerings at Claridges or The Connaught, to the plant-based High Tea at Farmacy, the choice is limitless when it comes to unique venues and there are new, innovative menus popping up all the time!
So, the question is… How do you make your afternoon tea stand out from the rest?
We’ve worked with some brilliant chefs in London over the years and photographed many stunning and delicious afternoon teas, so we know what it takes to get it right.
Here are our top tips for creating the best afternoon tea:
Spend time on it
If you just throw something together because everyone else is doing it you won’t get anywhere, the competition is too fierce. Spending time developing unique and interesting recipes as well as getting creative with how you present your afternoon tea will help to set you apart.
Do something different
Whether it’s what you serve, the way you serve it or even who you serve it to ,think about how you can do it differently to your competitors. Different is always better than better and will attract the attention of those wanting to try something new. Different is shareable, keep that in mind!
Stay on brand
If you’re a traditional hotel, don’t try and do something quirky that doesn’t suit your brand as it won’t sit well with your audience. Know who you are catering to and create something you know they’ll love. If it helps, speak to your customers and find out what they would like most.
Think about presentation
Presentation is everything. And, in the digital world we live in today, the better your presentation the more likely it is that guests will take photographs of your afternoon tea to share on social media.
Tell people about it
While word of mouth is great, there’s a lot you can do to reach a wider audience in a shorter space of time. We may be slightly biased, but good photography and clever digital marketing are everything when it comes to showing off your afternoon tea. It’s crucial to get great imagery that stands out from the crowd and we would always recommend hiring a professional, here’s why.
Whether this is your first attempt at offering afternoon tea at your hotel/restaurant or you’re a seasoned professional, sticking to these 5 key tips will help to make your afternoon tea a London’s must-have.
We have photographed afternoon tea for many hotels in and around London but one of the most memorable is the tea at the Mandolay Hotel. After posting our photographs of their decadent afternoon tea The Mandolay, Guildford, went from zero to 64 servings every weekend in just four weeks.
That’s not a coincidence, it’s good planning and good marketing.
Can we help you tell the world about the best afternoon tea in London?
Give us a call: 020 7385 8158