Thanks to social media and camera phones there are more images out there in the world than ever before which means competition is huge. In the hospitality industry, good photography is vital as the ultimate aim is to attract potential customers. As consumers, we eat with our eyes first and if food doesn’t look good we assume it doesn’t taste good either. The same goes for hotel rooms, we’re used to following interior designers on Instagram and understandably don’t get excited about dark, small rooms on hotel booking sites. Have you ever seen an Airbnb advertisement with bad photography?
So, try not to think of hiring a professional photographer as a cost but rather as an investment with a number of great benefits.
A professional photographer will always have up-to-date equipment that they know how to use and that can achieve results an iPhone or cheap camera never could. A prime example is lenses. Lenses that reduce distortion and give you those magazine-ready shots that require minimal retouching but also would cost a fortune if you were to buy one yourself. Just look at the difference they make:
Good photography requires skill, practice and technical understanding. A professional photographer will understand what it takes to put a shot together, when the best time to shoot is, the best angle to choose… the list goes on. One of the most important things a professional photographer will understand is lighting. Good photography is impossible without good lighting. A knowledge and understanding of light and how it works in images will make more of a difference than you might think.
A professional photographers knowledge will dramatically reduce the time spent on trying to figure out how to get the best shot possible and therefore reduces costs.
Undoubtedly there will be a difference in the quality of the work produced by a professional photographer but is it worth it? Yes! Businesses that use high quality imagery more often than not have a much larger, more engaged following across their social media channels compared with those that don’t.
For example, this restaurant produces beautiful looking food but poorly lit images let their dishes down. Hiring a professional here would have a huge impact on their following and engagement.
Salt Flakes London
This restaurant in Brighton however have understood the importance of professional photography from day one and are doing thriving on Instagram.
And it’s not only social media either, all aspects of your marketing, from your website to your paid advertising, should reflect the high-quality service/product that you provide.
Something we see time and time again is businesses trying to do their own photography and by doing so end up letting their product down. If you want customers to spend money with you then you have to show them why they should. Beautiful hotel rooms deserve beautiful photography and mouth-watering food deserves mouth-watering images.
Hiring a professional photographer will reflect the level of quality you uphold throughout your business.
If you're ready to take your visual marketing to the next level give us a call on 020 7385 8158 or email us at firstname.lastname@example.org.