We've been producing images for one of our long standing clients, Maroush, for a long time now. We've grown to know them as a business and have developed our photographic style to meet their needs. Over the last few months Maroush have had their website fully redesigned, this meant they needed new and exciting images to bring the site to life. After many discussions with the chefs and the marketing team at Maroush we suggested they went in a slightly different direction to what they originally had in mind. We knew it was important to find a style that would dramatically enhance the new site without eliminating the sense of authentic Lebanese culture. So we were keen to step away from clean white backgrounds and find something a little more unique. We researched into the style we had in mind and found a selection of examples to present to Maroush; they immediately understood where we were coming from.
Previous shoots for the group have had quite a traditional feel to them and have always used the restaurant as a backdrop. This time we felt it was key to do something innovative and new that would reinvent Maroush in their customers eyes as a modern, yet authentically Lebanese, London restaurant. To achieve our goal we acquired colourful, rustic backgrounds and collected a variety of interesting props. The shoot took place in Maroush Gardens where all the food was freshly prepared on the day. This meant everything we shot was exactly as you'd receive it if you dined at one of the Maroush restaurants. The idea behind this is that once diners realise they can trust the quality of the food to be exactly what they expected they soon become loyal customers.
Due to the effort that went in to the preparation, from everyone involved in the shoot, we were able to produce a large number of high quality images in the time available. Each shot was individually styled and lit so they successfully showed off the unique dishes in their best light. We felt it was important to produce a set of images that could be used as 'stand alone' images or as a set. This provides the restaurant group with a selection of images they can use in web galleries, on marketing material and as social media content. We had fantastic feedback from Maroush and have photographed with them again since!
"TonyHphoto is a great team and very easy to work with. They continue to surprise us with new ideas and better ways to show our food. Their images are always of the highest quality and echo the high standards of our restaurants." - Bassel Al Ghouch, Maroush